Search Engine Optimization

Search engine optimization (SEO) is a set of measures for internal and external optimization to improve a website's ranking in search engine results for specific user queries, with the aim of increasing network traffic (for informational resources), potential customers (for commercial resources), and subsequent monetization (earning revenue) of that traffic. SEO can target various types of searches, including information, products, services, images, videos, news, addresses, contacts, and industry-specific search engines. Generally, the higher a website ranks in search results, the more interested visitors it attracts from search engines. When analyzing SEO effectiveness, the cost of a targeted visitor is evaluated considering the time taken to achieve the ranking and the website's conversion rate.